Social Media Class - Excellent Case Study Examples

Here are a couple of great case studies concerning the use of Social Media for marketing from Fall 2011 MKRG245 students:

Southwest Airlines

Clif Bars

Social Media Marketing Class - Announcement

I have updated the course syllabus. You can view the updated version in the Course Information folder on Angel. Over the next few days, I will post to Angel what we will be doing Weeks 9 and 10.

A student sent me this link, along with the following comments:

Mike, in your interview with David Connelly you indicated LCCC is one of the first to offer a social media marketing class . the article goes on to say that academia is taking the subject seriously. Birmingham City University in England is offering a Master's degree in Social Media and that Northeastern University in Boston will soon offer one for master's students in corporate communications.

My response: I hope I wasn't misleading with my statement. I guess what I wanted to say is that Social Media Classes are not necessarily common - maybe "among the first wave" would be a better way to say it..

CSU Seminar

Interesting Marketing Seminar Coming to Cleveland...