Wednesday, October 26, 2011

Social Media Marketing Class - Week 11 - Twitter and Other Social Media Sites

This week, we want to focus on three things:

  • Peer Review
  • Twitter and other social networking tools...
  • Revising Semester Project

Peer Review

Your first task this week is to be sure you have completed your Peer Review. Email your review to your classmate and post to the Peer Review dropbox. Let me know if you have questions

Homework 9 - Twitter and other social networking tools...

  • Create a Twitter account. Even if you already have a Twitter account, please create one just for this assignment. Do this as soon as possible, and post your Twitter username to the Message Board. If you are unfamiliar with how Twitter works, do some research or please ask.
  • Follow at least 10 Twitter accounts, broken down as follows:
    • One classmate
    • Three organizations that tweet about Social Media Marketing
    • Three organizations using Twitter to market their products/services.
    • Any other Twitter account you want. Celebrity, friend, organization, etc...
  • Tweet at least 3 current news links about Social Media... Use a link shortener, such as
  • Tweet at least 3 tweets about Social Networking sites other than the ones we have reviewed (Facebook, Blogger, YouTube, Twitter, Google +, etc.). Use a link shortener, such as
  • Re-tweet at least 3 tweets from each the accounts you are following. For at least 1, add your own comments to the retweet.
  • Create a blog entry that contains:
    • A link to your Twitter page
    • Rank the three organizations using Twitter to market their products/services, that you have followed, by how effective they use Twitter. Explain your rankings
    • Define some guidelines for the effective use of Twitter
    • Answer the following question: Is Twitter better suited for some organizations than others? If so, what about an organization makes it well suited for Twitter?
    • A summary of the other Social Networking platforms you tweeted about, what benefits they offer their users, and what marketing benefits do they offer to marketers.

Revising Semester Project

Take the feedback I and your classmate has given you, and continue researching and working on Semester Project. Please contact me with questions. Continue to discuss the project on the Message Board.

Tuesday, October 11, 2011

Social Media Marketing Class - Announcement

I have updated the course syllabus. You can view the updated version in the Course Information folder on Angel. Over the next few days, I will post to Angel what we will be doing Weeks 9 and 10.

Friday, October 7, 2011

Social Media Marketing Class - Week 8 - YouTube


For this week, you have two options for your assignment.

Option 1: Create a video and post to YouTube

Create an account on YouTube. Create a video between 2 and 5 minutes that discusses what makes for an effective YouTube marketing video. Post your video to YouTube and add the relevant title, description, category and tags to it. Then, embed your video into a blog entry. Post to the drop box the url of your blog post.

A few things to keep in mind. There is free software to make videos on Windows and on Mac. For Windows, there is Windows Movie Maker and on the Mac, iMovie comes with Mac OsX. If you do not have a camera, you can create a video consisting of still images. If you do have a camera, do not worry if it does not take high quality video. If you have questions, please contact me.

Option 2: Evaluate three videos on YouTube

Find 3 good marketing videos on YouTube. Embed them in a blog post, and write a paragraph about each video explaining why you thought the video was good. Then, summarize your conclusions about what makes a good YouTube marketing video. Format your blog entry using headings and other formatting, to make your post look good, and to help organize the content for the readers. Post to the drop box the url of your blog post.

Remember to continue working on your semester project.

Sunday, October 2, 2011

A student sent me this link, along with the following comments:
Mike, in your interview with David Connelly you indicated LCCC is one of the first to offer a social media marketing class . the article goes on to say that academia is taking the subject seriously. Birmingham City University in England is offering a Master's degree in Social Media and that Northeastern University in Boston will soon offer one for master's students in corporate communications.
My response: I hope I wasn't misleading with my statement. I guess what I wanted to say is that Social Media Classes are not necessarily common - maybe "among the first wave" would be a better way to say it..

Saturday, October 1, 2011

Social Media Marketing Class - Week 7 - Facebook/Google+

This week, we want to focus on three things:
  • Effective Use of Facebook for Marketing
  • Comparing Facebook and Google + from a Business/Marketing Perspective
  • Start Working on Semester Project

Assignment - Blog Entry

Part One: Effective Use of Facebook for Marketing

For this week, you will need a Facebook account. I imagine many of you already have a Facebook account. I will not ask you to share this account with me, in respect of your privacy. You will need it though, to examine and evaluate how some organizations are using Facebook for Marketing.

First, review all the materials from previous weeks in the class, including your blog entries and classmates' blog entries, concerning what makes for an efective use of Social Media for Marketing. Then review this article about good Facebook Pages.

Finally, find the Facebook pages of 3 organizations that you are interested in. You may need to "Like" the page to view its content. Rank them from most effective to least effective. Explain why you ranked them as you did. Cite any references you use to justify your rankings.

Comparing Facebook and Google + from a Business/Marketing Perspective

Research, then compare and contrast Facebook and Google+ as a tool for business - especially marketing. Specify the advantages and disadvatages of each. Be sure to focus on the use of Facebook and Google+ as business tools, and not just from an individual's personal perspective.

Final Thoughts

Remember, these entries are to be your own words. If you use material from a resource, you need to cite it. Give your post a title that makes it clear to me which assignment it is for. Format your entry using either html or the editing tools available on your blogging platform. If you need help navigating through Facebook, let me know - for that matter, if you have any questions, please ask. When you are done, upload the URL of your blog post to Angel.


There is nothing for you to turn in this week regarding your Project. However, I want to make sure you start working on it as your rough draft is due soon. Make sure you have read the instructions for the assignment and understand each part. Part of creating a Marketing Plan involves research and discussions to determine what needs to be done. For this assignment, use your own knowledge of LCCC, examine what other colleges are doing, and use the discussion forum to ask me questions and discuss with other classmates.