Sunday, October 14, 2012

Social Media Marketing - Fall 2012 - Week 8


For this week, you have two options for your assignment.

Option 1: Create a video and post to YouTube

Create an account on YouTube. Create a video between 2 and 5 minutes that discusses what makes for an effective YouTube marketing video. Post your video to YouTube and add the relevant title, description, category and tags to it. Then, embed your video into a blog entry. Post to the drop box the url of your blog post.

A few things to keep in mind. There is free software to make videos on Windows and on Mac. For Windows, there is Windows Movie Maker and on the Mac, iMovie comes with Mac OsX. If you do not have a camera, you can create a video consisting of still images. If you do have a camera, do not worry if it does not take high quality video. If you have questions, please contact me.

Option 2: Evaluate three videos on YouTube

Find 3 good marketing videos on YouTube. Embed them in a blog post, and write a paragraph about each video explaining why you thought the video was good. Then, summarize your conclusions about what makes a good YouTube marketing video. Format your blog entry using headings and other formatting, to make your post look good, and to help organize the content for the readers. Post to the drop box the url of your blog post.

Remember to continue working on your semester project.

Thursday, October 4, 2012

Social Media Marketing - Fall 2012 - Week 7

This week, we want to focus on three things:
  • Effective Use of Facebook for Marketing
  • Comparing Facebook and Google + from a Business/Marketing Perspective
  • Start Working on Semester Project

Assignment - Blog Entry

Part One: Effective Use of Facebook for Marketing

For this week, you will need a Facebook account. I imagine many of you already have a Facebook account. I will not ask you to share this account with me, in respect of your privacy. You will need it though, to examine and evaluate how some organizations are using Facebook for Marketing.

First, review all the materials from previous weeks in the class, including your blog entries and classmates' blog entries, concerning what makes for an efective use of Social Media for Marketing. Then review this article about good Facebook Pages.

Finally, find the Facebook pages of 3 organizations that you are interested in. You may need to "Like" the page to view its content. Rank them from most effective to least effective. Explain why you ranked them as you did. Cite any references you use to justify your rankings.

Comparing Facebook and Google + from a Business/Marketing Perspective

Research, then compare and contrast Facebook and Google+ as a tool for business - especially marketing. Specify the advantages and disadvatages of each. Be sure to focus on the use of Facebook and Google+ as business tools, and not just from an individual's personal perspective.

Final Thoughts

Remember, these entries are to be your own words. If you use material from a resource, you need to cite it. Give your post a title that makes it clear to me which assignment it is for. Format your entry using either html or the editing tools available on your blogging platform. If you need help navigating through Facebook, let me know - for that matter, if you have any questions, please ask. When you are done, upload the URL of your blog post to Angel.


There is nothing for you to turn in this week regarding your Project. However, I want to make sure you start working on it as your rough draft is due soon. Make sure you have read the instructions for the assignment and understand each part. Part of creating a Marketing Plan involves research and discussions to determine what needs to be done. For this assignment, use your own knowledge of LCCC, examine what other colleges are doing, and use the discussion forum to ask me questions and discuss with other classmates. Keep in mind, you can choose to do a marketing plan for another organization, but you should follow my format.