Social Media Marketing - Fall 2012 - Week 6

Assignment

By now, we should all know what blogs are. This week the focus will be regarding the effective use of blogs. This week’s assignment will consist of creating a post to your blog that discusses some blogs that you will examine.

Do the following:

• Review your classmates’ blogs. (see Discussion Board in Angel) Chose one post you consider to be very good from at least two of your classmates’ blogs. Include in your blog post, a link to each of the two posts, along with a summary of why you chose those posts.
• Find a good blog about Social Media Marketing written by someone outside of this class. Read several of the posts, find at least 2 that are noteworthy - ones that you find insightful, relevant to this class, something you did not know or head before or otherwise valuable. Include in your blog post, a link to the good blog you found about social media marketing, and links to at least two posts on that blog that you found especially good, along with a summary of why you chose that blog and those posts.
• Consider what would make a blog an effective tool for marketing - review your past blog posts, posts of other students, the interviews, or any other resource you can find. Use the Discussion Forum to discuss this with your classmates. Then find three blogs by businesses, organizations or individuals that are, at least in part, using the blog to market their goods or services. Then assign a grade (A,B,C,D or F) to each of the three blogs based on the criteria you determined for an effective marketing blog. In your blog post, describe what criteria you used to grade the marketing blogs, link to each blog, identify what grade you gave each blog and explain why.

There are three sections to your blog post: Classmate Blogs, Blogs about Social Media Marketing and Blogs used to Market. Clearly label each section with a heading. Be sure you understand the difference between the blogs for the second and the third parts. The second part should be about a blog where the topic is social media marketing. Here is an example of a blog about social media. In the third part, the blogs should be not about social media marketing, but used to market the efforts of a person or organization. Here is an example of a blog used by a business to market its products. When you are done, post the url of your blog entry to the dropbox in Angel