Bob Peck is an Ohio artist.
MZ: Describe what projects/organizations/activities you have marketed using social networking?
Bob Peck: Myself/my artwork
MZ: What social media sites have you used for marketing?
Bob Peck: Myspace, Facebook, Dripbook, 12ozprophet
MZ: What aspect(s) of your social media marketing has/have been most effective?
Bob Peck: Showing recent paintings and keeping fans informed about my shows as well as the goofy day-to-day events.
MZ: What aspect(s) of your social media marketing has/have been least effective?
Bob Peck: Online contests.
MZ: What is the most important thing social media marketing provides that traditional marketing doesn’t?
Bob Peck: Instant and up to the minute information.
MZ: Have you experienced any drawbacks using social media for marketing?
Bob Peck: Sometimes I fee like I give my audience "too much" and don't keep them coming back for more as much as I should be.
MZ: How do you measure the effectiveness of your social media marketing efforts?
Bob Peck: By feedback given on my work through the sites used.
MZ: What is the one most important quality necessary for a successful social media marketing plan?
Bob Peck: Be real. Be yourself. The consumer/fan base has had enough sugar-coated crap.
MZ: What is the one most critical thing to avoid when using social media marketing?
Bob Peck: Watch what you say in/to one group. It can quickly spread to others!
MZ: Do you have any other advice for an individual or organization attempting to use social media marketing?
Bob Peck: Have fun with it. Be interesting and show your individuality. Be sure to check out my work at www.wakemewhenimprofound.com